State of the Media : Social Media Report, 2012

http://blog.nielsen.com/nielsenwire/social/2012/

“According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.  Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.”–From a NeilsenWire article  http://blog.nielsen.com/nielsenwire/global/social-media-report-2012-social-media-comes-of-age/

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